Getting a 360-degree view of customers: What companies need to know
Business leaders understand how important their relationships with their customers are for the future of their companies. Without loyal and happy consumers, organizations would struggle to survive in the marketplace and within their industry. Executives implement a number of tools…
How nonprofits need to adopt for-profit practices to compete
Nonprofits worldwide are working to make the planet a better place. Each organization has its own mission, values and strategy. What's more, they continue to learn over time, picking up valuable pieces of knowledge from nonprofit operators in their space.…
The importance of data-driven decisions
When it comes to making important choices for the greater good of an organization, intuition only goes so far. While a gut feeling can point executives in the right direction, having some concrete evidence to back up that thought can…
Unique challenges facing membership organizations
As both online and in-store commerce industries continue to change, companies devise sales strategies to increase their level of competition and to remain relevant. Many turn to membership options that include subscription delivery services as a way to attract and retain…
The disadvantages of dirty data
Businesses know the importance of maintaining strong customer relationships. Without good interactions on a regular basis, companies would struggle to sell their goods and services and increase their revenue. Organizations have a variety of methods they utilize to store and manage…
How to prevent cancellation of subscription services
Many ecommerce companies today utilize a subscription-based model, where consumers can sign up and pay for products for a specific number of weeks or months shipped and delivered to their doors. This type of business strategy is increasingly popular, as customers are…
The importance of real-time data
Today, the quickness with which information is delivered is crucial to businesses and their customers. With the advent of social media, that fact is even more apparent as people rely on minute-by-minute updates for things like the news. Organizations can use…
The rise of membership-based businesses
There's a new sales model in the marketplace today, and companies around the world hope to take advantage of its benefits. Subscription-based businesses are beginning to surpass pay-per-product strategies, as organizations like Rent the Runway and Dollar Shave Club grow in…
Accepting payments for subscription services
An increasingly large number of companies are taking advantage of the growing success of subscription-based services and implementing their own. These kinds of business models offer convenience to customers, as items are essentially hand-picked and delivered to their door. Organizations…
Keeping customers happy with payment processing services
Consumers are known for searching a variety of ecommerce sites before they settle on one that's aligned with their needs and wants. While the products and services a company offers are very important, customers also want the payment process to…
