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Database Management

You have data. And you need to keep that data somewhere. Whether it’s in one database or several, you need to access, analyze, and use it.

What you need is an integrated database management solution. SFG’s unified relational database integrates customer information from all business models and across all media to provide a unified, real-time view of the customer in a single customer record.

SFG can help you manage your data and make it work for you. Our solutions include:

Database of Record
Use SFG’s unified relational database as your central repository.

Unified Audience Database
Utilize SFG’s business and technology solutions to provide you a 360 degree view of your customer.

Systems Integration
Our technology will facilitate data flows, file feeds, and integrations with other databases, processes, and third-party vendors.