SFG offers real-time unified relational database technology. Developed by sophisticated marketers and SFG’s visionary programming team, our relational database is the heart of our technology systems, integrating customer information from all business models and across all media to provide a unified, real-time view of the customer in a single customer record.
As you use technology to grow your business, you need a technology partner that can integrate any disparate systems and data into one unified customer view. Our relational database is centered on the single customer record at its core, using different business rules to run each business model. This allows for advanced and flexible marketing, enriched customer service and efficient system enhancements.
Choose one or more of our technology solutions from five main categories: