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What does a 360-degree view of the customer look like?

Today's companies must have as deep an understanding of customer preferences as possible, and leverage these insights to enable an experiential relationship among the brand and its buyers.
  The days of businesses simply offering up goods and services to consumers are long behind us. Now, in order to gain loyalty and support the customer lifecycle, companies must have as deep an understanding of customer preferences as possible,…

Best practices for managing the customer lifecycle

Let’s examine a few best practices for managing your company’s customer lifecycle.
Today's businesses can't afford to operate in the dark. One of the most crucial insights to have a handle on is the customer lifecycle, or the steps consumers take before and after a purchase.Having a keen understanding of the lifecycle…

3 reasons omnichannel retail is the future of commerce

Omnichannel represents an advancement of multichannel.
Omnichannel has been a buzzword in the retail and ecommerce sectors for years now, and can offer considerable advantages for today's retailers. However, many companies struggle to cement an omnichannel strategy, and there is still confusion around the difference between this…

Top techniques for inventory management

Proper inventory management can help support product investments while saving the organization money and improving efficiency.
The concepts of managing and maintaining inventory can spell frustration for employees at organizations without strong strategies in place. In the past - and still within many businesses today - managing inventory involved a manual, physical count of what's stored…

What’s on retailers’ wish lists in 2019?

Retailers’ 2019 wish lists reflect needs for more robust and meaningful connections with customers, and the ability to deliver for their needs.
The retail industry is one of the most quickly changing sectors today. Not only must retailers keep up with the latest and greatest emerging technologies, but companies seeking a top competitive edge must also keep a close eye on customer…

Driving Ecommerce Revenue: Tips and Best Practices

Ecommerce is poised to become the largest retail channel in the world.
Global ecommerce sales have been on the rise for several years now, thanks to elements like ease of use, personalization and convenience supporting a beneficial experience for consumers. In fact, Forbes reported that ecommerce is expected to become the largest…

Future ecommerce fulfillment trends companies should keep in mind

The future of ecommerce fulfillment will include heightened needs for a personalized experience and visibility.
Order fulfillment, and pulling it off in a way that supports the customer experience, is more imperative for ecommerce brands today than ever before. In the current environment, companies can't just send off a item and call it a day…

Direct-to-consumer trends for 2019

This year, we’ll see several key trends in the direct to consumer sector.
As retail becomes more crowded and competitive, brands are looking to the latest trends to help them break away from the ordinary. Last year, numerous brands adopted direct-to-consumer strategies, and many are trying out brand new approaches for connecting with…

Why consumers & retailers are thankful for multi-channel

A multi-channel approach offers something for everyone, including shoppers and the retailers they purchase from.
In today's retail industry, customers have more than a few options at their fingertips to reach out and connect with retailers, make purchases and contribute to brand loyalty.The strategy of offering these touchpoints is known as multi-channel, and this approach…

Retail trends that will propel your business into 2019

As both online and brick-and-mortar sales continue to grow alongside changing consumer tastes and preferences, it’s imperative that brands do everything they can to stand out and capture the attention of customers.
Experts are predicting another banner year for the U.S. retail sector this year, according to a report from eMarketer. Overall, retailers can prepare for 3.3 percent growth throughout the retail industry, totaling a forecasted $5.529 trillion in sales before year's…