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5 ways to increase charitable donations from customers all year long

Retailers often take advantage of the holiday season's spirit of giving, but there are several steps you can take to encourage donations all year long.
When retailers solicit donations from customers, these efforts can bring a significant amount of support to nonprofits. According to Engage for Good, the top 73 point-of-sale fundraising campaigns brought more than $4.1 billion to charitable organizations over a three-decade period.Companies…

5 ideas for staying connected with loyal customers

Try these tips for staying connected with loyal customers.
When a company really resonates with its customers on a deeper level, there are tangible benefits for both the buyer and the brand.A 2018 industry study found that retail customers who feel an emotional connection to brands will spend at least…

The perks of an OMS that supports products sales and subscriptions

Discover the advantages of having an order management system that supports both one-time sales and subscription boxes.
  Ecommerce businesses aiming to add subscription box services to their direct-to-consumer sales model can ease into the transition if they take advantage of the right tools. Here's an overview of some of the top benefits of having an order…

How can publishers capitalize on subscription culture?

As consumer preferences and subscription culture continue to develop, here’s how publishers can align their offerings with new desires and trends.
The expanding subscription economy isn't simply a way of doing business. It has launched an entire subscription culture in which consumers seek out novel shopping experiences and perks like convenience, customization and delight.In some ways, publishers who have been offering…

Adding a subscription model to your ecommerce strategy

Keep these tactics in mind when adding a subscription model to your ecommerce offerings.
Over the past several years, ecommerce companies have come to realize that a well-conceived subscription program can significantly boost profits and increase customer engagement and loyalty.According to Gartner's predictions, 75% of direct-to-consumer companies will offer subscription services by 2023. If…

5 advantages of moving to a direct-to-consumer model

The many benefits of the direct-to-consumer model present a compelling case for making the switch.
Taking a digital-first approach and moving to a direct-to-consumer model can seem like a difficult and laborious transition for companies operating under legacy retail processes. However, the many benefits of the DTC model make a compelling case for the switch:1. Cost…

4 tools for keeping up with 2020’s ecommerce explosion

In order to keep up with 2020's explosive ecommerce growth and consumers’ heavy reliance upon online shopping, businesses will need new tools in their arsenal.
The Adobe Digital Economy Index noted that June spending had increased by 76% year-over-year, with the first half of 2020 raking in $368.8 billion in online sales. This unprecedented jump — spurred on by COVID-19 precautions like social distancing and…

What’s happening on the back end of your headless commerce architecture?

With a trusted partner covering the back-end, your teams can focus on what you do best.
  As we've seen, the majority of businesses are starting to realize the advantages of headless commerce solutions. We've discussed previously what this type of architecture is all about and why it benefits businesses. But, when you chose to split…

3 reasons to outsource literature fulfillment to a logistics partner

To experience fewer pain points and more positive ROI, consider partnering with a trusted service provider for your literature fulfillment needs.
So you hit on a winning direct mail marketing idea or print subscription concept. Soon enough, you'll want to get it out on paper and shipped off to your recipients' mailboxes. This part of the process is known as literature…

The unexpected cons of using a marketplace fulfillment service like FBA

Marketplace fulfillment services make a lot of promises — but do they really live up to the hype and serve your business goals?
Marketplace fulfillment services make a lot of promises — but do they really live up to the hype and serve your business goals?There are quite a few unanticipated issues a company might encounter after getting up and running. It's important…