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5 ways to make your direct mail marketing campaign more targeted

Follow these five tips for a more targeted campaign.
The difference between a spammy mailer and an impactful campaign often comes down to how your audience receives your marketing message. Recipients for whom your products or services have relevance are more likely to respond positively. But it takes some…

Marketplace fulfillment center vs. distribution center: Which is better for your business?

Here are the main similarities and differences between using marketplace fulfillment center vs. distribution center services.
Whether you're just entering the ecommerce arena or you're seeking to improve business operations as an established e-tailer, choosing a trusted partner for order fulfillment and distribution is critical. But would a marketplace fulfillment center or a distribution center be…

6 surprising stats about magazine media consumption

Business leaders in media and publishing should know these magazine media consumption habits.
For business leaders in the media and publishing industries seeking a state-of-the-industry overview complete with the latest research and data, there are few sources as robust as the annual Factbook released by MPA — The Association of Magazine Media.The 2019 MPA Magazine Media Factbook…

Why should you outsource media subscription management?

Let's explore a few of the benefits of outsourcing subscription management and fulfillment to an experienced third-party provider.
  When it comes to managing and distributing media subscriptions, there are a lot of nuanced steps and activities to oversee. A third-party subscription management and literature fulfillment service provider can take the guesswork and hassle out of the process,…

4 red flags that signal you need a new mailing service provider

Consider these red flags as you evaluate your existing mailing service provider.
  Businesses that offer a recurring subscription, magazine or newsletter service — as well as companies producing direct mail marketing campaigns — count on their mailing service partners and literature fulfillment providers. But there are certain issues with mail distribution…

Master direct mail marketing with these industry best practices

Consider these tips and strategies for executing a successful direct mail marketing campaign.
Direct mail marketing is one of the oldest marketing strategies around. In the internet age — where customers are bombarded with emails, ads, social media posts and other digital content waiting to catch their attention for a split second —…

How businesses can prepare for the reopening of the U.S. economy

It's time for businesses to start looking ahead to the post-COVID-19 world.
For months now, the COVID-19 pandemic has shaken the global economy, impacting the ecommerce sector alongside countless other verticals. As conversations around the reopening of the U.S. economy continue at the state level, businesses can start looking ahead at how…

What to do when marketplace fulfillment services let you down

Marketplace fulfillment services can be too good to be true.
  Marketplace fulfillment services, including Fulfillment by Amazon (FBA), are often considered convenient, but they may in fact be limiting your business's growth now and in the future. Whether you're already experiencing these fulfillment shortcomings or you're planning ahead for…

Addressing customer FAQs around shipping safely during COVID-19

CDC guidance can help ecommerce businesses address customer FAQs around shipping safely during COVID-19.
The COVID-19 pandemic has stirred up a flurry of unusual questions, given the unprecedented circumstances surrounding the virus and the measures being taken to flatten the curve of its spread.Customers may be anxious about shipping safety and the transmission of…

Best practices for customer communications during COVID-19

How can retailers frame the right customer communications during COVID-19?
Given social distancing measures intended to slow the spread of COVID-19, customers are becoming more dependent on digital communication methods. Anxiety levels are high, and constant reminders of the ongoing challenges aren't necessarily welcome in every inbox. Therefore, brands must…