Skip to content

Category Archives: Customer Care

Unboxing experience: How your packaging can send a message and support your brand

Make your packaging a part of your customers' experience.
Have you ever gotten something in the mail, and felt that flutter of excitement and anticipation to open the delivery and see what's inside? It's almost like Christmas morning, or your birthday, and it's this feeling that retailers and subscription…

3 ways to streamline order fulfillment in the warehouse

When warehouse managers and customers alike are supported with granular visibility into the fulfillment process, it’s a critical benefit for both the warehouse facility and the consumers it serves.
With the considerable uptick in online ordering, distributors and warehouse operators are also seeing higher demands when it comes to order fulfillment. According to an announcement at the National Retail Federation's Big Show 2018, e-commerce sales are on pace to…

Why PCI compliance is essential for ecommerce businesses

Every retailer and ecommerce company that in any way deals with payment card data must adhere to PCI DSS.
As the capabilities and resources supporting online ecommerce grew, so too did the potential for fraud. In fact, WorldPay reported that in the decade between 1988 and 1998, Visa and Mastercard racked up a staggering $750 million in losses due…

Smart strategies to support your omnichannel needs

As you set forth to perfect a seamless and unified experience across multiple channels for your customers, here are a few smart strategies to keep in mind.
In today's demanding and complex consumer environment, supporting a true omnichannel strategy simply isn't a luxury anymore. According to data gathered by V12, the vast majority - 98% - of Americans regularly switch between devices over the course of the…

How to support a winning customer experience in the returns process

An easy returns process can contribute to improved customer loyalty.
For many retailers and their supply chain partners, returns are a huge headache. Not only is there the potential for money to be lost on reverse shipping costs, but there is also the chance that customer loyalty will be impacted…

How to encourage repeat purchases and support customer loyalty

As you look to enhance your customer retention strategy, here are a few approaches to try out.
For years, marketers have known that it's much more expensive to acquire a new customer than it is to retain current clients. In fact, it can be five times more costly to create a connection with someone who's never bought from…

3 benefits of supporting visibility in order fulfillment

Customers expect transparency with order status, meaning businesses must have granular visibility into their fulfillment process.
These days, operations and warehouse managers across the globe are not only aware of the fact that customer expectations are changing, they're also doing their best to keep up with these ever-growing demands. Now that consumers have so many channels…

Essential customer metrics you should be tracking

Getting to know your customers through key metrics can help you better inform strategy development and create the best experience for buyers as you possibly can.
How much do you truly know about your customer audience? Chances are good that, as a brand, you've looked into low-hanging fruit including shoppers' locations, age ranges and purchase history. But these details will only provide you with limited insights,…

Avoiding Out-of-Stock: 3 Tips for supporting inventory availability and allocation

When items are out-of-stock, it can impact customer loyalty.
It's a popular saying among many retailers and supply chain vendors: "Stock-outs cause walk-outs."According to the Harvard Business Review, retailers find "out-of-stock" notices just as frustrating and annoying as shoppers. However, whereas consumers may find a substitute for the out-of-stock…

What does a 360-degree view of the customer look like?

Today's companies must have as deep an understanding of customer preferences as possible, and leverage these insights to enable an experiential relationship among the brand and its buyers.
  The days of businesses simply offering up goods and services to consumers are long behind us. Now, in order to gain loyalty and support the customer lifecycle, companies must have as deep an understanding of customer preferences as possible,…