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Category Archives: Customer Care

Addressing customer FAQs around shipping safely during COVID-19

CDC guidance can help ecommerce businesses address customer FAQs around shipping safely during COVID-19.
The COVID-19 pandemic has stirred up a flurry of unusual questions, given the unprecedented circumstances surrounding the virus and the measures being taken to flatten the curve of its spread.Customers may be anxious about shipping safety and the transmission of…

Best practices for customer communications during COVID-19

How can retailers frame the right customer communications during COVID-19?
Given social distancing measures intended to slow the spread of COVID-19, customers are becoming more dependent on digital communication methods. Anxiety levels are high, and constant reminders of the ongoing challenges aren't necessarily welcome in every inbox. Therefore, brands must…

How subscription box companies can deliver value during the coronavirus pandemic

Subscription box companies can utilize the following strategies to stay ahead despite the current climate.
As brick-and-mortar retailers remain closed for business and families far and wide carry out state-mandated shelter-in-place orders, ecommerce and delivery services have become essential to many consumers. While this might sound like a positive for the bottom line, supply chain disruptions…

3 ways to make order confirmation emails more memorable

Make order confirmation emails more memorable with these three strategies.
The order confirmation email is an important step in the ecommerce order process. It is a comprehensive digital receipt that provides a detailed overview of a customer's order and confirms that the retailer is actively processing it. While a confirmation within…

The convenience factor: 6 ways to capitalize on this shopper preference

Busy consumers want to buy back time for themselves.
Whether or not consumers like to admit it, even the slightest inconvenience at the checkout stage can cause cart abandonment and brand-related dissatisfaction. This isn't merely lazy or fickle behavior; shoppers are increasingly making buying decisions that will help them…

The importance of order processing in the customer lifecycle

Order processing falls nearly directly in the middle of the customer lifecycle.
  Today's companies simply can't succeed without understanding the phases and intricacies of the customer lifecycle. A brand's physical and online presence must support and nurture potential and current clients as they make their way through the different stages in…

Supporting your brand: Why use one vendor for subscription and fulfillment?

Subscription service providers have enough to worry about without having to juggle different vendor relationships to support the most critical parts of their business.
  These days, there are more avenues than ever before for brands to surprise and delight their customers, while encouraging them to come back for more. One of these avenues involves subscription services, which address the "keep them coming back"…

3 tips for mastering 2020’s consumer-driven economy

The retail landscape of 2020 is shaping up to be a consumer-driven one.
The retail landscape of 2020 is shaping up to be a consumer-driven one.Here are three important strategies that will help ecommerce businesses thrive in this competitive environment:1. Encourage brand loyalty with a tiered rewards programAccording to the Alliance Data Analytics…

Creating the ideal ecommerce experience for Generation Z

95% of Gen Z respondents have a smartphone.
Generation Z includes anyone born from 1997 onward. Now in their early twenties, members of Gen Z have a significant amount of disposable income. Having had digital technologies at their fingertips since infancy, this is the first generation of true digital natives.Let's…

4 subscription box trends for 2020

Here are the four industry trends you’ll need to embrace to thrive in the new year.
As the subscription box space continues to expand, here are the top industry trends you'll need to embrace to thrive in the new year.1. Unparalleled customer experienceFacing fierce competition from direct-to-consumer retailers and next-day or even same-day delivery, subscription box…