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Category Archives: eCommerce

Adding a subscription model to your ecommerce strategy

Keep these tactics in mind when adding a subscription model to your ecommerce offerings.
Over the past several years, ecommerce companies have come to realize that a well-conceived subscription program can significantly boost profits and increase customer engagement and loyalty.According to Gartner's predictions, 75% of direct-to-consumer companies will offer subscription services by 2023. If…

5 advantages of moving to a direct-to-consumer model

The many benefits of the direct-to-consumer model present a compelling case for making the switch.
Taking a digital-first approach and moving to a direct-to-consumer model can seem like a difficult and laborious transition for companies operating under legacy retail processes. However, the many benefits of the DTC model make a compelling case for the switch:1. Cost…

4 tools for keeping up with 2020’s ecommerce explosion

In order to keep up with 2020's explosive ecommerce growth and consumers’ heavy reliance upon online shopping, businesses will need new tools in their arsenal.
The Adobe Digital Economy Index noted that June spending had increased by 76% year-over-year, with the first half of 2020 raking in $368.8 billion in online sales. This unprecedented jump — spurred on by COVID-19 precautions like social distancing and…

What’s happening on the back end of your headless commerce architecture?

With a trusted partner covering the back-end, your teams can focus on what you do best.
  As we've seen, the majority of businesses are starting to realize the advantages of headless commerce solutions. We've discussed previously what this type of architecture is all about and why it benefits businesses. But, when you chose to split…

What is headless commerce and how does it benefit businesses?

Let’s dive into a high-level overview of headless commerce and a few key advantages of this type of architecture.
Industry data reveals that, in 2020, about three in five businesses are either currently or planning to utilize a headless commerce architecture. The majority of retailers agree that headless commerce can boost customer engagement and conversion rates. But what is…

What to do when marketplace fulfillment services let you down

Marketplace fulfillment services can be too good to be true.
  Marketplace fulfillment services, including Fulfillment by Amazon (FBA), are often considered convenient, but they may in fact be limiting your business's growth now and in the future. Whether you're already experiencing these fulfillment shortcomings or you're planning ahead for…

Tips for fulfilling ecommerce orders despite COVID-19 disruptions

Customers are now dependent upon ecommerce order fulfillment services.
Temporary business closures and COVID-19 stay-at-home and shelter-in-place guidelines are leading customers to rely heavily on online retailers and fast, convenient order fulfillment services. But this hasn't prevented the ecommerce industry from facing setbacks of its own. Below, we're identifying some of…

3 ways to make order confirmation emails more memorable

Make order confirmation emails more memorable with these three strategies.
The order confirmation email is an important step in the ecommerce order process. It is a comprehensive digital receipt that provides a detailed overview of a customer's order and confirms that the retailer is actively processing it. While a confirmation within…

When is the right time to adopt a flexible order management system?

When is it time to adopt a flexible OMS?
Many of today's emerging ecommerce businesses start out pretty lean. Simple systems, free tools and manual processes can be enough to get a new venture off the ground. But as things start to pick up, many business leaders find themselves…

The importance of order processing in the customer lifecycle

Order processing falls nearly directly in the middle of the customer lifecycle.
  Today's companies simply can't succeed without understanding the phases and intricacies of the customer lifecycle. A brand's physical and online presence must support and nurture potential and current clients as they make their way through the different stages in…