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Category Archives: eCommerce

3 ways to make order confirmation emails more memorable

Make order confirmation emails more memorable with these three strategies.
The order confirmation email is an important step in the ecommerce order process. It is a comprehensive digital receipt that provides a detailed overview of a customer's order and confirms that the retailer is actively processing it. While a confirmation within…

When is the right time to adopt a flexible order management system?

When is it time to adopt a flexible OMS?
Many of today's emerging ecommerce businesses start out pretty lean. Simple systems, free tools and manual processes can be enough to get a new venture off the ground. But as things start to pick up, many business leaders find themselves…

The importance of order processing in the customer lifecycle

Order processing falls nearly directly in the middle of the customer lifecycle.
  Today's companies simply can't succeed without understanding the phases and intricacies of the customer lifecycle. A brand's physical and online presence must support and nurture potential and current clients as they make their way through the different stages in…

Supporting your brand: Why use one vendor for subscription and fulfillment?

Subscription service providers have enough to worry about without having to juggle different vendor relationships to support the most critical parts of their business.
  These days, there are more avenues than ever before for brands to surprise and delight their customers, while encouraging them to come back for more. One of these avenues involves subscription services, which address the "keep them coming back"…

How the recurring charge model helps subscription businesses keep up

Consumers love the convenience of  set-it-and-forget-it subscriptions.
According to McKinsey, the desire to replenish products accounts for one-third of all subscriptions. Over half contain a curated selection of products chosen to delight and surprise the recipient.These subscription boxes contain everything from consumables like eco-friendly toiletries and pet food…

Advantages of using a hosted payment page

Many merchants rely on hosted payment pages for ease and security.
Selling products, subscriptions and services online is a lot more complicated than opening a lemonade stand.An enterprising individual with a big idea and ecommerce aspirations will need to understand the intricacies of web development to get a payment page up…

Payment processing decline recovery solutions

Transactions are often declined due to out-of-date card and billing information.
After having an online payment declined, one-quarter of rejected shoppers either give up or decide to shop with another online merchant.One-third will blame the retailer for the unhappy incident. After all, if the customer experience fills shoppers with the sinking…

Checkout charities: Best practices for encouraging shopper donations

Here’s what ecommerce leaders need to know before launching a checkout charity.
Over the 2019 holiday season, one-third of merchants donated money or goods to a charitable organization. And the spirit of giving isn't restricted to a few weeks in the winter. Throughout the year, retailers find many ways to give —…

3 tips for mastering 2020’s consumer-driven economy

The retail landscape of 2020 is shaping up to be a consumer-driven one.
The retail landscape of 2020 is shaping up to be a consumer-driven one.Here are three important strategies that will help ecommerce businesses thrive in this competitive environment:1. Encourage brand loyalty with a tiered rewards programAccording to the Alliance Data Analytics…

Creating the ideal ecommerce experience for Generation Z

95% of Gen Z respondents have a smartphone.
Generation Z includes anyone born from 1997 onward. Now in their early twenties, members of Gen Z have a significant amount of disposable income. Having had digital technologies at their fingertips since infancy, this is the first generation of true digital natives.Let's…