Category Archives: eCommerce
Adding a subscription model to your ecommerce strategy
Over the past several years, ecommerce companies have come to realize that a well-conceived subscription program can significantly boost profits and increase customer engagement and loyalty.According to Gartner's predictions, 75% of direct-to-consumer companies will offer subscription services by 2023. If…
5 advantages of moving to a direct-to-consumer model
Taking a digital-first approach and moving to a direct-to-consumer model can seem like a difficult and laborious transition for companies operating under legacy retail processes. However, the many benefits of the DTC model make a compelling case for the switch:1. Cost…
4 tools for keeping up with 2020’s ecommerce explosion
The Adobe Digital Economy Index noted that June spending had increased by 76% year-over-year, with the first half of 2020 raking in $368.8 billion in online sales. This unprecedented jump — spurred on by COVID-19 precautions like social distancing and…
What’s happening on the back end of your headless commerce architecture?
As we've seen, the majority of businesses are starting to realize the advantages of headless commerce solutions. We've discussed previously what this type of architecture is all about and why it benefits businesses. But, when you chose to split…
What is headless commerce and how does it benefit businesses?
Industry data reveals that, in 2020, about three in five businesses are either currently or planning to utilize a headless commerce architecture. The majority of retailers agree that headless commerce can boost customer engagement and conversion rates. But what is…
What to do when marketplace fulfillment services let you down
Marketplace fulfillment services, including Fulfillment by Amazon (FBA), are often considered convenient, but they may in fact be limiting your business's growth now and in the future. Whether you're already experiencing these fulfillment shortcomings or you're planning ahead for…
Tips for fulfilling ecommerce orders despite COVID-19 disruptions
Temporary business closures and COVID-19 stay-at-home and shelter-in-place guidelines are leading customers to rely heavily on online retailers and fast, convenient order fulfillment services. But this hasn't prevented the ecommerce industry from facing setbacks of its own. Below, we're identifying some of…
3 ways to make order confirmation emails more memorable
The order confirmation email is an important step in the ecommerce order process. It is a comprehensive digital receipt that provides a detailed overview of a customer's order and confirms that the retailer is actively processing it. While a confirmation within…
When is the right time to adopt a flexible order management system?
Many of today's emerging ecommerce businesses start out pretty lean. Simple systems, free tools and manual processes can be enough to get a new venture off the ground. But as things start to pick up, many business leaders find themselves…
The importance of order processing in the customer lifecycle
Today's companies simply can't succeed without understanding the phases and intricacies of the customer lifecycle. A brand's physical and online presence must support and nurture potential and current clients as they make their way through the different stages in…
