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Category Archives: Data Services

3 types of data to collect to improve customer retention

In order to improve customer retention, companies must have the right data and insights on hand.
While capturing the attention of consumers that have not yet formed a connection with a brand is typically a priority for businesses, it's also important not to overlook current customers. In fact, according to analytics solution provider Pointillist, supporting strong customer…

Address hygiene processes and NCOA: What they are and why they matter for ecommerce

Businesses rely on up-to-date customer records.
Ecommerce businesses rely on accurate information to interact with consumers and get products out to them in a timely fashion. Every part of a company's operations, from marketing to fulfillment, can function more effectively and efficiently when armed with quality…

Harnessing the data that counts for your business

Relevant data can guide improvements to customer service and business strategy.
No matter what industry you work in, you've probably heard a lot over recent years about the importance of big data and the immense possibilities of business analytics. Still, it's difficult to know where to begin when developing a strategy…

What technology solutions are right for your organization?

The right technology empowers customer service for ecommerce.
Every organization has its own needs and challenges. Some businesses constantly look to expedite ecommerce fulfillment while others concentrate on minimizing waste in the manufacturing process. Whatever goals a company may have, it's vital to select technology solutions that facilitate an…

Understanding the customer lifecycle

Attention to the customer lifecycle helps ecommerce businesses succeed.
For businesses striving to achieve sustainable growth in ecommerce, it's vital to have deep insights into the customer lifecycle. Marketing and sales efforts increasingly rely on robust data to reveal opportunities and maintain excellent service. When leaders understand the steps…

3 keys to lasting success for subscription businesses

Secure, reliable payment processes are essential for subscription businesses.
Subscription-based companies have exploded in popularity in recent years, bringing customers the products they want on a regular basis. This model has many advantages for ecommerce organizations, making it possible to reach a wide base of consumers and maintain their…

Best practices for mining customer data

Analyzing both internal and external customer data will give businesses a more well-rounded picture of areas that need improvement.
Many companies have a large amount of customer information at their discretion. These organizations know it's worthwhile to keep these materials in case they can use the data in the future. That's where data mining comes in. This practice essentially…

The benefits of mining customer data

Data mining gives companies a closer look at information that can improve consumer satisfaction.
Companies from a variety of industries have large amounts of information on their hands at all times. While this information is often utilized for the same purposes - contacting clients, looking over past purchases, etc. - businesses can learn a lot…

Benefits of NCOA services

NCOA services help ecommerce companies maintain correct customer information.
Ecommerce retailers need updated information in order to communicate effectively with their customers. With assistance from National Change of Address, companies can ensure the data linked to individuals, families and businesses is verified and amended by the U.S. Postal Service.…

5 signs it’s time to clean your data

Data cleansing is an important practice for online organizations.
Due to the importance of customer relationships in business success, company leaders tend to focus on consumer engagement as a means of increasing profits. Yet, how can organizations interact with their client base without accurate contact and purchasing information?It's crucial…