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Category Archives: Data Services

Why PCI compliance is essential for ecommerce businesses

Every retailer and ecommerce company that in any way deals with payment card data must adhere to PCI DSS.
As the capabilities and resources supporting online ecommerce grew, so too did the potential for fraud. In fact, WorldPay reported that in the decade between 1988 and 1998, Visa and Mastercard racked up a staggering $750 million in losses due…

Smart strategies to support your omnichannel needs

As you set forth to perfect a seamless and unified experience across multiple channels for your customers, here are a few smart strategies to keep in mind.
In today's demanding and complex consumer environment, supporting a true omnichannel strategy simply isn't a luxury anymore. According to data gathered by V12, the vast majority - 98% - of Americans regularly switch between devices over the course of the…

How to support a winning customer experience in the returns process

An easy returns process can contribute to improved customer loyalty.
For many retailers and their supply chain partners, returns are a huge headache. Not only is there the potential for money to be lost on reverse shipping costs, but there is also the chance that customer loyalty will be impacted…

Essential customer metrics you should be tracking

Getting to know your customers through key metrics can help you better inform strategy development and create the best experience for buyers as you possibly can.
How much do you truly know about your customer audience? Chances are good that, as a brand, you've looked into low-hanging fruit including shoppers' locations, age ranges and purchase history. But these details will only provide you with limited insights,…

What does a 360-degree view of the customer look like?

Today's companies must have as deep an understanding of customer preferences as possible, and leverage these insights to enable an experiential relationship among the brand and its buyers.
  The days of businesses simply offering up goods and services to consumers are long behind us. Now, in order to gain loyalty and support the customer lifecycle, companies must have as deep an understanding of customer preferences as possible,…

Top techniques for inventory management

Proper inventory management can help support product investments while saving the organization money and improving efficiency.
The concepts of managing and maintaining inventory can spell frustration for employees at organizations without strong strategies in place. In the past - and still within many businesses today - managing inventory involved a manual, physical count of what's stored…

What’s on retailers’ wish lists in 2019?

Retailers’ 2019 wish lists reflect needs for more robust and meaningful connections with customers, and the ability to deliver for their needs.
The retail industry is one of the most quickly changing sectors today. Not only must retailers keep up with the latest and greatest emerging technologies, but companies seeking a top competitive edge must also keep a close eye on customer…

Direct-to-consumer trends for 2019

This year, we’ll see several key trends in the direct to consumer sector.
As retail becomes more crowded and competitive, brands are looking to the latest trends to help them break away from the ordinary. Last year, numerous brands adopted direct-to-consumer strategies, and many are trying out brand new approaches for connecting with…

Investing in data management: How it can help make better business decisions

There are several key advantages that data management solutions can bring for today’s enterprises, including the ability to have more insight to support decision-making.
According to estimates from IBM, around 90 percent of the world's current data was created within the last few years, and an additional 2.5 quintillion bytes - or 2,500,000 terabytes of data - are added on a daily basis. This information…

3 types of data to collect to improve customer retention

In order to improve customer retention, companies must have the right data and insights on hand.
While capturing the attention of consumers that have not yet formed a connection with a brand is typically a priority for businesses, it's also important not to overlook current customers. In fact, according to analytics solution provider Pointillist, supporting strong customer…