Category Archives: Data Services
Establish a 360-degree view of your customers
Customer data is not static — interests and shopping habits change with the season. One moment your customers are shopping mobile, the next they're calling directly. When customer relationship management was first on the rise, businesses had no idea about…
Unified commerce: The backbone of omnichannel retail
For decades, single-channel marketing was the only way that businesses operated — relying solely on one method of POS (point-of-sale) to sell their products to their clients. Traditionally, this meant having a brick-and-mortar store where customers could enter, browse and…
How to best approach customer database management: 4 tips for retailers
In 2017, an Economist headline proclaimed data as "the world's most valuable resource." This continues to ring true, especially in the retail sector.For retailers and ecommerce businesses, customer data is not only a priceless asset; it's also an enormous responsibility.…
The importance of address standardization
There are several common issues that can occur during order fulfillment and impact the success of customer deliveries. From items being out of stock and warehouse employees being unable to pick and pack orders, to customers entering incorrect information into order…
Experiencing these order management snags? 4 signs you need a new OMS
In order to support the customer experience, the ordering process - from the initial shopping cart, through fulfillment notification, shipment and beyond - must be simple and streamlined. However, many organizations fail in this pursuit, creating situations in which customers…
Data to capture from your OMS, and what it can tell you about your business
Your order management system isn't just a place to check order inflow, product availability and allocation, and order fulfillment. A powerful OMS solution can also be a rich source of customer data, ripe for analysis, which can provide stakeholders…
3 benefits of having a single view of the customer
With so much data related to customer demographics, purchasing history and other preferences available to companies, brands are doing all they can to learn as much about their target consumer audience as possible. Many are leveraging strategies that provide them…
How to support a true omnichannel experience for your customers
In the current environment, the customer experience is often spread across multiple different platforms, including the main website, social media, outside seller partners and more. However, retailers need to do more than just provide these different channel options - they…
Why PCI compliance is essential for ecommerce businesses
As the capabilities and resources supporting online ecommerce grew, so too did the potential for fraud. In fact, WorldPay reported that in the decade between 1988 and 1998, Visa and Mastercard racked up a staggering $750 million in losses due…
Smart strategies to support your omnichannel needs
In today's demanding and complex consumer environment, supporting a true omnichannel strategy simply isn't a luxury anymore. According to data gathered by V12, the vast majority - 98% - of Americans regularly switch between devices over the course of the…
