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Category Archives: Data Services

Data to capture from your OMS, and what it can tell you about your business

Your OMS can offer considerable data ripe for analysis.
Your order management system isn't just a place to check order inflow, product availability and allocation and order fulfillment. A powerful OMS solution can also be a rich source of customer data, ripe for analysis, which can provide stakeholders with…

3 benefits of having a single view of the customer

Brands are doing all they can to learn as much about their target consumer audience as possible.
With so much data related to customer demographics, purchasing history and other preferences available to companies, brands are doing all they can to learn as much about their target consumer audience as possible. Many are leveraging strategies that provide them…

How to support a true omnichannel experience for your customers

Supporting a cohesive and unified experience across different customer channels is key.
In the current environment, the customer experience is often spread across multiple different platforms, including the main website, social media, outside seller partners and more. However, retailers need to do more than just provide these different channel options - they…

Why PCI compliance is essential for ecommerce businesses

Every retailer and ecommerce company that in any way deals with payment card data must adhere to PCI DSS.
As the capabilities and resources supporting online ecommerce grew, so too did the potential for fraud. In fact, WorldPay reported that in the decade between 1988 and 1998, Visa and Mastercard racked up a staggering $750 million in losses due…

Smart strategies to support your omnichannel needs

As you set forth to perfect a seamless and unified experience across multiple channels for your customers, here are a few smart strategies to keep in mind.
In today's demanding and complex consumer environment, supporting a true omnichannel strategy simply isn't a luxury anymore. According to data gathered by V12, the vast majority - 98% - of Americans regularly switch between devices over the course of the…

How to support a winning customer experience in the returns process

An easy returns process can contribute to improved customer loyalty.
For many retailers and their supply chain partners, returns are a huge headache. Not only is there the potential for money to be lost on reverse shipping costs, but there is also the chance that customer loyalty will be impacted…

Essential customer metrics you should be tracking

Getting to know your customers through key metrics can help you better inform strategy development and create the best experience for buyers as you possibly can.
How much do you truly know about your customer audience? Chances are good that, as a brand, you've looked into low-hanging fruit including shoppers' locations, age ranges and purchase history. But these details will only provide you with limited insights,…

What does a 360-degree view of the customer look like?

Today's companies must have as deep an understanding of customer preferences as possible, and leverage these insights to enable an experiential relationship among the brand and its buyers.
  The days of businesses simply offering up goods and services to consumers are long behind us. Now, in order to gain loyalty and support the customer lifecycle, companies must have as deep an understanding of customer preferences as possible,…

Top techniques for inventory management

Proper inventory management can help support product investments while saving the organization money and improving efficiency.
The concepts of managing and maintaining inventory can spell frustration for employees at organizations without strong strategies in place. In the past - and still within many businesses today - managing inventory involved a manual, physical count of what's stored…

What’s on retailers’ wish lists in 2019?

Retailers’ 2019 wish lists reflect needs for more robust and meaningful connections with customers, and the ability to deliver for their needs.
The retail industry is one of the most quickly changing sectors today. Not only must retailers keep up with the latest and greatest emerging technologies, but companies seeking a top competitive edge must also keep a close eye on customer…