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Category Archives: Data Services

What does a 360-degree view of the customer look like?

Today's companies must have as deep an understanding of customer preferences as possible, and leverage these insights to enable an experiential relationship among the brand and its buyers.
  The days of businesses simply offering up goods and services to consumers are long behind us. Now, in order to gain loyalty and support the customer lifecycle, companies must have as deep an understanding of customer preferences as possible,…

Top techniques for inventory management

Proper inventory management can help support product investments while saving the organization money and improving efficiency.
The concepts of managing and maintaining inventory can spell frustration for employees at organizations without strong strategies in place. In the past - and still within many businesses today - managing inventory involved a manual, physical count of what's stored…

What’s on retailers’ wish lists in 2019?

Retailers’ 2019 wish lists reflect needs for more robust and meaningful connections with customers, and the ability to deliver for their needs.
The retail industry is one of the most quickly changing sectors today. Not only must retailers keep up with the latest and greatest emerging technologies, but companies seeking a top competitive edge must also keep a close eye on customer…

Direct-to-consumer trends for 2019

This year, we’ll see several key trends in the direct to consumer sector.
As retail becomes more crowded and competitive, brands are looking to the latest trends to help them break away from the ordinary. Last year, numerous brands adopted direct-to-consumer strategies, and many are trying out brand new approaches for connecting with…

Investing in data management: How it can help make better business decisions

There are several key advantages that data management solutions can bring for today’s enterprises, including the ability to have more insight to support decision-making.
According to estimates from IBM, around 90 percent of the world's current data was created within the last few years, and an additional 2.5 quintillion bytes - or 2,500,000 terabytes of data - are added on a daily basis. This information…

3 types of data to collect to improve customer retention

In order to improve customer retention, companies must have the right data and insights on hand.
While capturing the attention of consumers that have not yet formed a connection with a brand is typically a priority for businesses, it's also important not to overlook current customers. In fact, according to analytics solution provider Pointillist, supporting strong customer…

Address hygiene processes and NCOA: What they are and why they matter for ecommerce

Businesses rely on up-to-date customer records.
Ecommerce businesses rely on accurate information to interact with consumers and get products out to them in a timely fashion. Every part of a company's operations, from marketing to fulfillment, can function more effectively and efficiently when armed with quality…

Harnessing the data that counts for your business

Relevant data can guide improvements to customer service and business strategy.
No matter what industry you work in, you've probably heard a lot over recent years about the importance of big data and the immense possibilities of business analytics. Still, it's difficult to know where to begin when developing a strategy…

What technology solutions are right for your organization?

The right technology empowers customer service for ecommerce.
Every organization has its own needs and challenges. Some businesses constantly look to expedite ecommerce fulfillment while others concentrate on minimizing waste in the manufacturing process. Whatever goals a company may have, it's vital to select technology solutions that facilitate an…

Understanding the customer lifecycle

Attention to the customer lifecycle helps ecommerce businesses succeed.
For businesses striving to achieve sustainable growth in ecommerce, it's vital to have deep insights into the customer lifecycle. Marketing and sales efforts increasingly rely on robust data to reveal opportunities and maintain excellent service. When leaders understand the steps…