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Category Archives: Media

How can publishers capitalize on subscription culture?

As consumer preferences and subscription culture continue to develop, here’s how publishers can align their offerings with new desires and trends.
The expanding subscription economy isn't simply a way of doing business. It has launched an entire subscription culture in which consumers seek out novel shopping experiences and perks like convenience, customization and delight.In some ways, publishers who have been offering…

3 reasons to outsource literature fulfillment to a logistics partner

To experience fewer pain points and more positive ROI, consider partnering with a trusted service provider for your literature fulfillment needs.
So you hit on a winning direct mail marketing idea or print subscription concept. Soon enough, you'll want to get it out on paper and shipped off to your recipients' mailboxes. This part of the process is known as literature…

5 ways to make your direct mail marketing campaign more targeted

Follow these five tips for a more targeted campaign.
The difference between a spammy mailer and an impactful campaign often comes down to how your audience receives your marketing message. Recipients for whom your products or services have relevance are more likely to respond positively. But it takes some…

6 surprising stats about magazine media consumption

Business leaders in media and publishing should know these magazine media consumption habits.
For business leaders in the media and publishing industries seeking a state-of-the-industry overview complete with the latest research and data, there are few sources as robust as the annual Factbook released by MPA — The Association of Magazine Media.The 2019 MPA Magazine Media Factbook…

Why should you outsource media subscription management?

Let's explore a few of the benefits of outsourcing subscription management and fulfillment to an experienced third-party provider.
  When it comes to managing and distributing media subscriptions, there are a lot of nuanced steps and activities to oversee. A third-party subscription management and literature fulfillment service provider can take the guesswork and hassle out of the process,…

3 untapped subscription box markets to target

With the popularity of subscription boxes rapidly growing, those entering the marketplace must find their niche.
For customers, subscription boxes can be a fun and exciting change from the usual, particularly when brands work to provide unique and different products within each box. However, according to market analysts, the subscription box market is quickly becoming very…

Top tips to advertise your subscription box company

Tapping into local influencers can be a powerful way to reach your target audience.
Subscription boxes are big business these days, providing a little surprise in the mail for customers and monthly, recurring revenue streams for the companies providing them. McKinsey researchers found that today's subscription box market has grown more than 100 percent since…

4 steps to improve direct mail marketing strategy

Direct mail marketing is more effective than some companies may know.
Direct mail marketing is one of the more effective ways for companies to reach and interact with their audience. This method allows businesses to create delivered content that is specific to their target consumers. Although many organizations may utilize this…

The necessity of PCI compliance and why you should outsource it

PCI compliance is an important aspect of any business.
Merchants have no lack of responsibilities to consider, but data security is quickly becoming priority No. 1. It's crucial for companies to make sure all bases are covered to give consumers the best experience possible. Customers today are increasingly aware…

How media and publishing companies can build audience engagement

Media and publishing companies should include a social element to improve engagement.
Media and publishing companies rely on their readers to turn a profit. It's crucial for the audience to be interested in the materials these businesses release. As the search for information shifts more to an online forum, organizations need to…