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Category Archives: Media

3 untapped subscription box markets to target

With the popularity of subscription boxes rapidly growing, those entering the marketplace must find their niche.
For customers, subscription boxes can be a fun and exciting change from the usual, particularly when brands work to provide unique and different products within each box. However, according to market analysts, the subscription box market is quickly becoming very…

Top tips to advertise your subscription box company

Tapping into local influencers can be a powerful way to reach your target audience.
Subscription boxes are big business these days, providing a little surprise in the mail for customers and monthly, recurring revenue streams for the companies providing them. McKinsey researchers found that today's subscription box market has grown more than 100 percent since…

4 steps to improve direct mail marketing strategy

Direct mail marketing is more effective than some companies may know.
Direct mail marketing is one of the more effective ways for companies to reach and interact with their audience. This method allows businesses to create delivered content that is specific to their target consumers. Although many organizations may utilize this…

The necessity of PCI compliance and why you should outsource it

PCI compliance is an important aspect of any business.
Merchants have no lack of responsibilities to consider, but data security is quickly becoming priority No. 1. It's crucial for companies to make sure all bases are covered to give consumers the best experience possible. Customers today are increasingly aware…

How media and publishing companies can build audience engagement

Media and publishing companies should include a social element to improve engagement.
Media and publishing companies rely on their readers to turn a profit. It's crucial for the audience to be interested in the materials these businesses release. As the search for information shifts more to an online forum, organizations need to…