Unified commerce: The backbone of omnichannel retail

For decades, single-channel marketing was the only way that businesses operated — relying solely on one method of POS (point-of-sale) to sell their products to their clients. Traditionally, this meant having a brick-and-mortar store where customers could enter, browse and…
5 benefits of order management outsourcing

The order management system usually follows a similar pathway across all companies.Customers who are interested in a product go to the webstore and place an order. The order is checked against a company's inventory, making sure that it is in…
What does Net Promoter Score tell you about customer satisfaction?

Improving customer satisfaction remains a top priority for every business. After all, even one unsatisfied customer can create a negative backlash that ripples through the entire customer base.Studies, surveys and statistics constantly show that good customer satisfaction is a valuable…
Partners, not vendors: The relationships that build your business

Wouldn't it be great if whenever you bought something, you had the comfort of knowing that the vendor has an investment in your livelihood and success?Well, this is attainable for e-commerce business owners. All you have to do is create…
Great customer service is possible in ecommerce: The importance of having live chat on your website

One of the charming things about shopping in person is that as soon as you walk into the store, you are typically greeted and offered assistance by a staff member. This is one of the reasons that people are…
eCommerce post COVID-19: How businesses can prepare for the future

During the COVID-19 pandemic, consumers had to learn how to do a lot of things remotely. Many people began working from home, attending online workout classes and socializing via video chat. Lifestyles changed significantly, and needs changed with them. Many…
What’s an order management system? Here’s everything you need to know

An order management system (OMS) like SFG's FlexOMS is designed to serve the needs of online retailers — from global ecommerce companies to emerging e-tailers just starting to build their brands. But what is an OMS, and how can it…
Benefits of using one provider for order management, fulfillment and customer care services

When a company initially launches, the order management, product fulfillment and customer care processes can be fairly straightforward. But as the company grows, these operational processes can get more complicated, overwhelming and burdensome. They also bring a variety of…
How outsourcing product fulfillment can help you prepare for shipping demands this holiday season

Each year, the holiday shopping season brings an abundance of opportunities for boosting sales. But it also brings complications and disruptions to normal business operations, such as product fulfillment.Several factors all play into creating this seasonal turbulence. Ecommerce shops need…
5 ways to turn online browsing into buying during the holiday rush

The holiday season is critical for ecommerce companies seeking to hit annual sales goals. This is also the time of year when online shoppers start thinking about turning their browsing into buying. However, sometimes these potential customers need a little…