The benefits of word-of-mouth: How to get the word out about your subscription box company
The numbers are in and they don't lie: Word-of-mouth marketing and more personal recommendations from family and friends really resonate with today's consumers. According to a flagship 2016 Nielsen study of 2,000 American shoppers, 82 percent noted that they seek…
3 signs you should open a brick-and-mortar operation to pair with your subscription box company
The subscription box market is seeing continued growth this year, including 4 percent growth in the first few months of 2018 compared with the previous year. Now, all types of brands are getting into this sector and a report from Hitwise…
4 questions to ask customers to personalize their subscription box
Subscription box services are exploding, with options available for customers seeking everything from fitness and beauty products to cleaning and food items. However, in order for these monthly deliveries to succeed and continually captivate consumers, offerings must be highly tailored and…
3 core values to consider when choosing a technology partner
When it comes time for company decision-makers to select a technology partner, there are numerous considerations that should come into play. Because so much is riding on an enterprise's technological capabilities these days, choosing the provider that will support those systems…
How to curate subscription boxes for difficult clients
Retailers and service providers are well aware of the expression "the customer is always right," and in the current, increasingly competitive subscription box industry, this couldn't be more correct. Consumers have an array of different choices available to them, so…
3 features customers want in subscription boxes
It's not difficult to understand the current trend toward subscription boxes. For many subscribers, these deliveries can be akin to Christmas morning, with a feeling of excitement and fun that accompanies opening the box to see its contents.However, as Forbes…
3 untapped subscription box markets to target
For customers, subscription boxes can be a fun and exciting change from the usual, particularly when brands work to provide unique and different products within each box. However, according to market analysts, the subscription box market is quickly becoming very…
Top tips to advertise your subscription box company
Subscription boxes are big business these days, providing a little surprise in the mail for customers and monthly, recurring revenue streams for the companies providing them. McKinsey researchers found that today's subscription box market has grown more than 100 percent since…
How to simplify ordering for customers
When customers convert and it comes time for them to provide the necessary details to place an order, they expect a streamlined and simple process. As marketing expert Neil Patel pointed out, the ordering process quite literally sets the tone…
Improving customer retention in 4 easy steps
These days, customer retention is everything - a brand's loyal clients, which may make up only 20 percent of its overall customer base, can be responsible for as much as 80 percent of its profits. What's more, it's incredibly more…
