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Breaking into ecommerce? Here’s what you should know

Breaking into the ecommerce business can be overwhelming, so it's important to know where to start.
If you're wondering how to start an ecommerce business, there are plenty of important considerations to make. However, there's a little good news to keep in mind as you start this important process: If you already have an operational and…

Ecommerce trends every online business should leverage

Following these ecommerce trends will ensure your online store is operating at maximum efficiency.
As established as ecommerce is, it's still a field full of change and development. There are major and minor trends of all types rising and falling as certain strategies and tools prove to be especially useful for many different ecommerce…

Essential customer metrics you should be tracking

Getting to know your customers through key metrics can help you better inform strategy development and create the best experience for buyers as you possibly can.
How much do you truly know about your customer audience? Chances are good that, as a brand, you've looked into low-hanging fruit including shoppers' locations, age ranges and purchase history. But these details will only provide you with limited insights,…

Avoiding Out-of-Stock: 3 Tips for supporting inventory availability and allocation

When items are out-of-stock, it can impact customer loyalty.
It's a popular saying among many retailers and supply chain vendors: "Stock-outs cause walk-outs."According to the Harvard Business Review, retailers find "out-of-stock" notices just as frustrating and annoying as shoppers. However, whereas consumers may find a substitute for the out-of-stock…

What does a 360-degree view of the customer look like?

Today's companies must have as deep an understanding of customer preferences as possible, and leverage these insights to enable an experiential relationship among the brand and its buyers.
  The days of businesses simply offering up goods and services to consumers are long behind us. Now, in order to gain loyalty and support the customer lifecycle, companies must have as deep an understanding of customer preferences as possible,…

Best practices for managing the customer lifecycle

Let’s examine a few best practices for managing your company’s customer lifecycle.
Today's businesses can't afford to operate in the dark. One of the most crucial insights to have a handle on is the customer lifecycle, or the steps consumers take before and after a purchase.Having a keen understanding of the lifecycle…

3 reasons omnichannel retail is the future of commerce

Omnichannel represents an advancement of multichannel.
Omnichannel has been a buzzword in the retail and ecommerce sectors for years now, and can offer considerable advantages for today's retailers. However, many companies struggle to cement an omnichannel strategy, and there is still confusion around the difference between this…

Top techniques for inventory management

Proper inventory management can help support product investments while saving the organization money and improving efficiency.
The concepts of managing and maintaining inventory can spell frustration for employees at organizations without strong strategies in place. In the past - and still within many businesses today - managing inventory involved a manual, physical count of what's stored…

What’s on retailers’ wish lists in 2019?

Retailers’ 2019 wish lists reflect needs for more robust and meaningful connections with customers, and the ability to deliver for their needs.
The retail industry is one of the most quickly changing sectors today. Not only must retailers keep up with the latest and greatest emerging technologies, but companies seeking a top competitive edge must also keep a close eye on customer…

Driving Ecommerce Revenue: Tips and Best Practices

Ecommerce is poised to become the largest retail channel in the world.
Global ecommerce sales have been on the rise for several years now, thanks to elements like ease of use, personalization and convenience supporting a beneficial experience for consumers. In fact, Forbes reported that ecommerce is expected to become the largest…