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Monthly Archives: June 2016

What is segmentation and what are its benefits?

Email segmentation has many benefits for organizations.
Customers are the lifeblood of companies in a variety of industries. Without consumers, many businesses would cease to exist. As a result, organizations are always looking for new and improved ways to increase their client base. The tried-and-true methods, however,…

3 common PCI compliance myths merchants should know

There are many myths surrounding PCI compliance that can confuse merchants.
Adhering to pre-determined regulations can be a daunting process for merchants of all sizes. Companies processing, storing and transmitting customers' sensitive data on a regular basis have certain obligations they must complete to keep this information safe from potential threats.…

Benefits of subscription-based services

The convenience of subscription services can improve customer satisfaction.
Subscription-based services are all the rage these days. Companies like Birchbox, Barkbox, Dollar Shave Club and many more understand consumers' desire to have a shopping experience catered to their tastes and run with the notion. More businesses of this kind…

PCI compliance: A breakdown of merchant levels

Companies must determine their merchant level to become compliant with the PCI DSS.
Entrepreneurs across the country have brilliant ideas for developing goods and services customers want to purchase. These companies operate brick-and-mortar locations, online or both and have a number of legal responsibilities they must complete. One such obligation is complying with…

History of PCI DSS

It's important to understand the PCI DSS.
Companies have a number of responsibilities on their plate to keep track of on a daily, monthly and annual basis. These days, data security is of the utmost importance to customers. People are accustomed to hearing that some of the most…

How companies can build engagement through data

To improve both consumer and employee engagement, businesses should analyze important data.
Companies thrive on positive interactions and experiences. With this in mind, it's important for businesses to turn their focus to increasing overall engagement through the use of data. Whether it's consumer-provided information or in-depth statistical research, organizations can strongly benefit from…