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Monthly Archives: June 2017

The benefits of using paywalls for ecommerce subscribers

Customers will have to enter their credit card information to access what's behind a paywall.
Thinking back about 10, or even 15, years ago, would any company have imagined that ecommerce would be as big as it is now? Customers from around the world flock to the web to make purchases today, something that didn't…

Best practices for mining customer data

Analyzing both internal and external customer data will give businesses a more well-rounded picture of areas that need improvement.
  Many companies have a large amount of customer information at their discretion. These organizations know it's worthwhile to keep these materials in case they can use the data in the future. That's where data mining comes in. This practice…

What you need to know about gatekeeping for your ecommerce store

Gatekeeping keeps unwanted people away from sensitive information.
Online companies gather a large amount of data from their customers. Whether it's saving birth​ dates and both physical and email address, or storing credit card information, retailers want to make sure certain business representatives have access to these materials -…

The benefits of mining customer data

Data mining gives companies a closer look at information that can improve consumer satisfaction.
Companies from a variety of industries have large amounts of information on their hands at all times. While this information is often utilized for the same purposes - contacting clients, looking over past purchases, etc. - businesses can learn a lot…