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Monthly Archives: July 2018

Top tips to advertise your subscription box company

Tapping into local influencers can be a powerful way to reach your target audience.
Subscription boxes are big business these days, providing a little surprise in the mail for customers and monthly, recurring revenue streams for the companies providing them. McKinsey researchers found that today's subscription box market has grown more than 100 percent since…

How to simplify ordering for customers

Every activity contributes to the overall customer experience and the level of engagement shoppers have with the brand and its offerings.
When customers convert and it comes time for them to provide the necessary details to place an order, they expect a streamlined and simple process. As marketing expert Neil Patel pointed out, the ordering process quite literally sets the tone…

Improving customer retention in 4 easy steps

Less than one-third of all execs rate customer retention as a top priority. Now is the time for this to change.
These days, customer retention is everything - a brand's loyal clients, which may make up only 20 percent of its overall customer base, can be responsible for as much as 80 percent of its profits. What's more, it's incredibly more…

3 subscription box trends to get into

Here are three trends that businesses should consider incorporating into their subscription box model.
At this point, there's simply no arguing the rising popularity of ecommerce subscription boxes. According to McKinsey research, these monthly deliveries have captured the attention of 15 percent of all ecommerce shoppers, who currently receive one or more boxes on…