Monthly Archives: October 2020
Are checkout charity campaigns good for business?
Accepting donations from customers at the point of sale is a popular practice for retailers, especially as the holiday season approaches. But beyond the fundraising results, are checkout charity campaigns actually a smart or sustainable move? Do they help…
5 ways to increase charitable donations from customers all year long
When retailers solicit donations from customers, these efforts can bring a significant amount of support to nonprofits. According to Engage for Good, the top 73 point-of-sale fundraising campaigns brought more than $4.1 billion to charitable organizations over a three-decade period.Companies…
5 ideas for staying connected with loyal customers
When a company really resonates with its customers on a deeper level, there are tangible benefits for both the buyer and the brand.A 2018 industry study found that retail customers who feel an emotional connection to brands will spend at least…
The perks of an OMS that supports products sales and subscriptions
Ecommerce businesses aiming to add subscription box services to their direct-to-consumer sales model can ease into the transition if they take advantage of the right tools. Here's an overview of some of the top benefits of having an order…
