Monthly Archives: March 2019
Essential customer metrics you should be tracking
How much do you truly know about your customer audience? Chances are good that, as a brand, you've looked into low-hanging fruit including shoppers' locations, age ranges and purchase history. But these details will only provide you with limited insights,…
Avoiding Out-of-Stock: 3 Tips for supporting inventory availability and allocation
It's a popular saying among many retailers and supply chain vendors: "Stock-outs cause walk-outs."According to the Harvard Business Review, retailers find "out-of-stock" notices just as frustrating and annoying as shoppers. However, whereas consumers may find a substitute for the out-of-stock…
What does a 360-degree view of the customer look like?
The days of businesses simply offering up goods and services to consumers are long behind us. Now, in order to gain loyalty and support the customer lifecycle, companies must have as deep an understanding of customer preferences as possible,…
Best practices for managing the customer lifecycle
Today's businesses can't afford to operate in the dark. One of the most crucial insights to have a handle on is the customer lifecycle, or the steps consumers take before and after a purchase.Having a keen understanding of the lifecycle…
