Master direct mail marketing with these industry best practices
Direct mail marketing is one of the oldest marketing strategies around. In the internet age — where customers are bombarded with emails, ads, social media posts and other digital content waiting to catch their attention for a split second —…
How businesses can prepare for the reopening of the U.S. economy
For months now, the COVID-19 pandemic has shaken the global economy, impacting the ecommerce sector alongside countless other verticals. As conversations around the reopening of the U.S. economy continue at the state level, businesses can start looking ahead at how…
What to do when marketplace fulfillment services let you down
Marketplace fulfillment services, including Fulfillment by Amazon (FBA), are often considered convenient, but they may in fact be limiting your business's growth now and in the future. Whether you're already experiencing these fulfillment shortcomings or you're planning ahead for…
Addressing customer FAQs around shipping safely during COVID-19
The COVID-19 pandemic has stirred up a flurry of unusual questions, given the unprecedented circumstances surrounding the virus and the measures being taken to flatten the curve of its spread.Customers may be anxious about shipping safety and the transmission of…
Best practices for customer communications during COVID-19
Given social distancing measures intended to slow the spread of COVID-19, customers are becoming more dependent on digital communication methods. Anxiety levels are high, and constant reminders of the ongoing challenges aren't necessarily welcome in every inbox. Therefore, brands must…
Tips for fulfilling ecommerce orders despite COVID-19 disruptions
Temporary business closures and COVID-19 stay-at-home and shelter-in-place guidelines are leading customers to rely heavily on online retailers and fast, convenient order fulfillment services. But this hasn't prevented the ecommerce industry from facing setbacks of its own. Below, we're identifying some of…
How subscription box companies can deliver value during the coronavirus pandemic
As brick-and-mortar retailers remain closed for business and families far and wide carry out state-mandated shelter-in-place orders, ecommerce and delivery services have become essential to many consumers. While this might sound like a positive for the bottom line, supply chain disruptions…
3 ways to make order confirmation emails more memorable
The order confirmation email is an important step in the ecommerce order process. It is a comprehensive digital receipt that provides a detailed overview of a customer's order and confirms that the retailer is actively processing it. While a confirmation within…
The convenience factor: 6 ways to capitalize on this shopper preference
Whether or not consumers like to admit it, even the slightest inconvenience at the checkout stage can cause cart abandonment and brand-related dissatisfaction. This isn't merely lazy or fickle behavior; shoppers are increasingly making buying decisions that will help them…
When is the right time to adopt a flexible order management system?
Many of today's emerging ecommerce businesses start out pretty lean. Simple systems, free tools and manual processes can be enough to get a new venture off the ground. But as things start to pick up, many business leaders find themselves…
