4 tools for keeping up with 2020’s ecommerce explosion
The Adobe Digital Economy Index noted that June spending had increased by 76% year-over-year, with the first half of 2020 raking in $368.8 billion in online sales. This unprecedented jump — spurred on by COVID-19 precautions like social distancing and…
What’s happening on the back end of your headless commerce architecture?
As we've seen, the majority of businesses are starting to realize the advantages of headless commerce solutions. We've discussed previously what this type of architecture is all about and why it benefits businesses. But, when you chose to split…
3 reasons to outsource literature fulfillment to a logistics partner
So you hit on a winning direct mail marketing idea or print subscription concept. Soon enough, you'll want to get it out on paper and shipped off to your recipients' mailboxes. This part of the process is known as literature…
The unexpected cons of using a marketplace fulfillment service like FBA
Marketplace fulfillment services make a lot of promises — but do they really live up to the hype and serve your business goals?There are quite a few unanticipated issues a company might encounter after getting up and running. It's important…
What is headless commerce and how does it benefit businesses?
Industry data reveals that, in 2020, about three in five businesses are either currently or planning to utilize a headless commerce architecture. The majority of retailers agree that headless commerce can boost customer engagement and conversion rates. But what is…
5 ways to make your direct mail marketing campaign more targeted
The difference between a spammy mailer and an impactful campaign often comes down to how your audience receives your marketing message. Recipients for whom your products or services have relevance are more likely to respond positively. But it takes some…
Marketplace fulfillment center vs. distribution center: Which is better for your business?
Whether you're just entering the ecommerce arena or you're seeking to improve business operations as an established e-tailer, choosing a trusted partner for order fulfillment and distribution is critical. But would a marketplace fulfillment center or a distribution center be…
6 surprising stats about magazine media consumption
For business leaders in the media and publishing industries seeking a state-of-the-industry overview complete with the latest research and data, there are few sources as robust as the annual Factbook released by MPA — The Association of Magazine Media.The 2019 MPA Magazine Media Factbook…
Why should you outsource media subscription management?
When it comes to managing and distributing media subscriptions, there are a lot of nuanced steps and activities to oversee. A third-party subscription management and literature fulfillment service provider can take the guesswork and hassle out of the process,…
4 red flags that signal you need a new mailing service provider
Businesses that offer a recurring subscription, magazine or newsletter service — as well as companies producing direct mail marketing campaigns — count on their mailing service partners and literature fulfillment providers. But there are certain issues with mail distribution…
