5 Must-Know Tips to Keep Digital Media Subscribers Engaged
Members of a media company's subscriber base likely consume a high volume of digital media content throughout the day. There are more subscription platforms now than ever before, with more hitting the market every year. Vying for the attention of…
Keep the order hype up with pre-delivery emails
When you take a look at the ecommerce customer journey, two points in particular will create a lot of excitement for the buyer:The moment they place an order online for a product or subscription.The moment they receive the item(s) they purchased.Of…
How to stand out in a sea of ecommerce competitors
In the second quarter of 2020, ecommerce spending was up 44.4% compared to the previous year according to the U.S. Census Bureau. This was due to COVID-19 and how the pandemic quickly shifted consumer behaviors. It's estimated that this rapid…
Are checkout charity campaigns good for business?
Accepting donations from customers at the point of sale is a popular practice for retailers, especially as the holiday season approaches. But beyond the fundraising results, are checkout charity campaigns actually a smart or sustainable move? Do they help…
5 ways to increase charitable donations from customers all year long
When retailers solicit donations from customers, these efforts can bring a significant amount of support to nonprofits. According to Engage for Good, the top 73 point-of-sale fundraising campaigns brought more than $4.1 billion to charitable organizations over a three-decade period.Companies…
5 ideas for staying connected with loyal customers
When a company really resonates with its customers on a deeper level, there are tangible benefits for both the buyer and the brand.A 2018 industry study found that retail customers who feel an emotional connection to brands will spend at least…
The perks of an OMS that supports products sales and subscriptions
Ecommerce businesses aiming to add subscription box services to their direct-to-consumer sales model can ease into the transition if they take advantage of the right tools. Here's an overview of some of the top benefits of having an order…
How can publishers capitalize on subscription culture?
The expanding subscription economy isn't simply a way of doing business. It has launched an entire subscription culture in which consumers seek out novel shopping experiences and perks like convenience, customization and delight.In some ways, publishers who have been offering…
Adding a subscription model to your ecommerce strategy
Over the past several years, ecommerce companies have come to realize that a well-conceived subscription program can significantly boost profits and increase customer engagement and loyalty.According to Gartner's predictions, 75% of direct-to-consumer companies will offer subscription services by 2023. If…
5 advantages of moving to a direct-to-consumer model
Taking a digital-first approach and moving to a direct-to-consumer model can seem like a difficult and laborious transition for companies operating under legacy retail processes. However, the many benefits of the DTC model make a compelling case for the switch:1. Cost…
