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5 ways to improve customer loyalty programs

Companies can use social media to share deals and discounts with their audience.
There's a reason why customers keep coming back for more. While creating unique consumer goods keeps people intrigued, customer service is crucial to increasing client retention. Companies across the world have various strategies for encouraging people to continue purchasing from…

How to keep nonprofit donors engaged

Providing tangible experiences for donors can increase contributions over time.
Nonprofit organizations come into being due to an important cause. While the people behind the initiative are of the utmost importance, not for profits would experience serious struggles without the assistance of donors. Financial contributions give organizations the funds they…

Outsourcing customer care: 4 necessary features

Outsourcing their customer service is a smart move for many companies.
Business owners are constantly juggling a number of responsibilities. The relationship between employees and customers is one of the most important obligations of any company. Without strong interactions, consumers will look elsewhere for goods and services. Client care can be difficult…

The importance of warehousing for ecommerce businesses

Warehouse professionals can make the distribution process more efficient.
Companies in a multitude of industries are shifting their consumer focus to the online market. Businesses know more customers search the Web for goods and services these days, as the Internet allows them to shop without leaving the house. Ecommerce organizations have…

Increasing donor contributions via fundraising platforms

Understanding the audience will help nonprofits increase the number of donations they receive.
Nonprofit organizations have many obligations to consider on a daily basis and donations are one of the most important. Without these funds, associations would struggle to survive and succeed in their mission. Not for profits need to understand their audience in…

How to reduce shopping cart abandonment

Ecommerce companies should make sure their website is optimized for mobile.
  eCommerce companies face a variety of struggles over the course of their existence. These businesses rely on customers' interest in their organization to keep the entire enterprise afloat. It's a delicate balance, as consumers have increasingly shorter attention spans…

4 steps to improve direct mail marketing strategy

Direct mail marketing is more effective than some companies may know.
Direct mail marketing is one of the more effective ways for companies to reach and interact with their audience. This method allows businesses to create delivered content that is specific to their target consumers. Although many organizations may utilize this…

Top 5 important metrics companies should analyze

Metrics help companies understand what elements need improvement.
The majority of companies understand the importance of business analytics. These numbers give businesses an idea of just how well their techniques are working with current and potential customers. Yet, just because marketers know these metrics are useful doesn't mean…

Tailor-made solutions improve consumer experience

Customers desire an online experience that fits their wants and needs.
Every ecommerce company is different, offering various products and services to meet customers' needs. While these businesses often include client feedback in their item development, these reviews are crucial for creating a search-and-purchase experience that is individual to consumers' desires.…

Beyond delivery: Other important factors for subscription services

Subscription-based companies must understand a variety of factors, including delivery.
Today, businesses like Birchbox and Trunk Club excite customers for the unique selections they'll receive on a regular basis. Although companies providing subscription services may not be the most-prevalent retailers, they make quite a mark on commerce. Organizations that offer subscription services…