What is segmentation and what are its benefits?
Customers are the lifeblood of companies in a variety of industries. Without consumers, many businesses would cease to exist. As a result, organizations are always looking for new and improved ways to increase their client base. The tried-and-true methods, however,…
3 common PCI compliance myths merchants should know
Adhering to pre-determined regulations can be a daunting process for merchants of all sizes. Companies processing, storing and transmitting customers' sensitive data on a regular basis have certain obligations they must complete to keep this information safe from potential threats.…
Benefits of subscription-based services
Subscription-based services are all the rage these days. Companies like Birchbox, Barkbox, Dollar Shave Club and many more understand consumers' desire to have a shopping experience catered to their tastes and run with the notion. More businesses of this kind…
PCI compliance: A breakdown of merchant levels
Entrepreneurs across the country have brilliant ideas for developing goods and services customers want to purchase. These companies operate brick-and-mortar locations, online or both and have a number of legal responsibilities they must complete. One such obligation is complying with…
History of PCI DSS
Companies have a number of responsibilities on their plate to keep track of on a daily, monthly and annual basis. These days, data security is of the utmost importance to customers. People are accustomed to hearing that some of the most…
How companies can build engagement through data
Companies thrive on positive interactions and experiences. With this in mind, it's important for businesses to turn their focus to increasing overall engagement through the use of data. Whether it's consumer-provided information or in-depth statistical research, organizations can strongly benefit from…
Customer survey essentials businesses must include
Customer interactions are of the utmost importance to retailers - both online and brick-and-mortar institutions rely on their relationships to improve elements of their business. One of the strongest ways to gain in-depth information from consumers is the distribution of…
5 ways to improve customer loyalty programs
There's a reason why customers keep coming back for more. While creating unique consumer goods keeps people intrigued, customer service is crucial to increasing client retention. Companies across the world have various strategies for encouraging people to continue purchasing from…
How to keep nonprofit donors engaged
Nonprofit organizations come into being due to an important cause. While the people behind the initiative are of the utmost importance, not for profits would experience serious struggles without the assistance of donors. Financial contributions give organizations the funds they…
Outsourcing customer care: 4 necessary features
Business owners are constantly juggling a number of responsibilities. The relationship between employees and customers is one of the most important obligations of any company. Without strong interactions, consumers will look elsewhere for goods and services. Client care can be difficult…
