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Category Archives: Business Intelligence

Essential customer metrics you should be tracking

Getting to know your customers through key metrics can help you better inform strategy development and create the best experience for buyers as you possibly can.
How much do you truly know about your customer audience? Chances are good that, as a brand, you've looked into low-hanging fruit including shoppers' locations, age ranges and purchase history. But these details will only provide you with limited insights,…

Avoiding Out-of-Stock: 3 Tips for supporting inventory availability and allocation

When items are out-of-stock, it can impact customer loyalty.
It's a popular saying among many retailers and supply chain vendors: "Stock-outs cause walk-outs."According to the Harvard Business Review, retailers find "out-of-stock" notices just as frustrating and annoying as shoppers. However, whereas consumers may find a substitute for the out-of-stock…

What does a 360-degree view of the customer look like?

Today's companies must have as deep an understanding of customer preferences as possible, and leverage these insights to enable an experiential relationship among the brand and its buyers.
  The days of businesses simply offering up goods and services to consumers are long behind us. Now, in order to gain loyalty and support the customer lifecycle, companies must have as deep an understanding of customer preferences as possible,…

Top techniques for inventory management

Proper inventory management can help support product investments while saving the organization money and improving efficiency.
The concepts of managing and maintaining inventory can spell frustration for employees at organizations without strong strategies in place. In the past - and still within many businesses today - managing inventory involved a manual, physical count of what's stored…

Direct-to-consumer trends for 2019

This year, we’ll see several key trends in the direct to consumer sector.
As retail becomes more crowded and competitive, brands are looking to the latest trends to help them break away from the ordinary. Last year, numerous brands adopted direct-to-consumer strategies, and many are trying out brand new approaches for connecting with…

Retail trends that will propel your business into 2019

As both online and brick-and-mortar sales continue to grow alongside changing consumer tastes and preferences, it’s imperative that brands do everything they can to stand out and capture the attention of customers.
Experts are predicting another banner year for the U.S. retail sector this year, according to a report from eMarketer. Overall, retailers can prepare for 3.3 percent growth throughout the retail industry, totaling a forecasted $5.529 trillion in sales before year's…

Best practices: What does it mean to be agile in ecommerce?

Agility in ecommerce enables sellers to rise above their competition.
Every once in a while, an industry buzzword appears and creates hype and excitement, encouraging many organizations to jump on board. However, it's sometimes more difficult than decision-makers might think to apply a buzzword concept to their unique business.Recently, the…

Top order management trends for 2019

In addition to increasing use of order management software across the board, there are several other trends emerging in the OMS sector.
The market for order management system software has been on the rise for several years, and is poised to continue growing alongside demand for this type of advanced solution. An OMS - particularly one that accounts for an omni-channel strategy - offers…

How to stay relevant in the subscription box industry

It’s imperative that providers are able to set themselves apart, and stay relevant.
The subscription box industry is one of the fastest-growing retail sectors today, but it also experiences some of the highest churn rates of any industry. According to McKinsey researchers, almost 40 percent of all subscribers who have tried a monthly…

3 types of data to collect to improve customer retention

In order to improve customer retention, companies must have the right data and insights on hand.
While capturing the attention of consumers that have not yet formed a connection with a brand is typically a priority for businesses, it's also important not to overlook current customers. In fact, according to analytics solution provider Pointillist, supporting strong customer…