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Category Archives: eCommerce

The rise of the subscription-based economy

Orders can be customized to fit customers' desires and shipped directly to their homes.
Over the years, companies nationwide have implemented different strategies in order to better connect with customers and increase profits. From ecommerce sites to mobile optimization to contactless payments, there is always a new and improved idea waiting for organizations to utilize.…

3 advantages of using analytics

Analytics can help businesses understand potential opportunities.
In the search for tools to help improve their practices, many organizations stumble upon analytics. Looking for meaningful patterns in certain data can yield the information organizations need to make their processes more efficient and effective. Let's take a closer look at…

Benefits of subscription-based services

The convenience of subscription services can improve customer satisfaction.
Subscription-based services are all the rage these days. Companies like Birchbox, Barkbox, Dollar Shave Club and many more understand consumers' desire to have a shopping experience catered to their tastes and run with the notion. More businesses of this kind…

5 ways to improve customer loyalty programs

Companies can use social media to share deals and discounts with their audience.
There's a reason why customers keep coming back for more. While creating unique consumer goods keeps people intrigued, customer service is crucial to increasing client retention. Companies across the world have various strategies for encouraging people to continue purchasing from…

The importance of warehousing for ecommerce businesses

Warehouse professionals can make the distribution process more efficient.
Companies in a multitude of industries are shifting their consumer focus to the online market. Businesses know more customers search the Web for goods and services these days, as the Internet allows them to shop without leaving the house. Ecommerce organizations have…

How to reduce shopping cart abandonment

Ecommerce companies should make sure their website is optimized for mobile.
  eCommerce companies face a variety of struggles over the course of their existence. These businesses rely on customers' interest in their organization to keep the entire enterprise afloat. It's a delicate balance, as consumers have increasingly shorter attention spans…

Top 5 important metrics companies should analyze

Metrics help companies understand what elements need improvement.
The majority of companies understand the importance of business analytics. These numbers give businesses an idea of just how well their techniques are working with current and potential customers. Yet, just because marketers know these metrics are useful doesn't mean…

Tailor-made solutions improve consumer experience

Customers desire an online experience that fits their wants and needs.
Every ecommerce company is different, offering various products and services to meet customers' needs. While these businesses often include client feedback in their item development, these reviews are crucial for creating a search-and-purchase experience that is individual to consumers' desires.…

Beyond delivery: Other important factors for subscription services

Subscription-based companies must understand a variety of factors, including delivery.
Today, businesses like Birchbox and Trunk Club excite customers for the unique selections they'll receive on a regular basis. Although companies providing subscription services may not be the most-prevalent retailers, they make quite a mark on commerce. Organizations that offer subscription services…

Payment processing 101: What ecommerce companies should know

Choosing a payment processor can be challenging for ecommerce retailers.
When starting an ecommerce business, retailers know there are some tasks that are more necessary than others. One such responsibility is the payment processing aspect of operations. Without this element, merchants would encounter difficulty accepting and completing online transactions. It's…