Case Studies

SFG uses data to find new mailing segments

SFG can help clients open new mailing segments to increase more targeted and accurate direct mailing. Client: Large health-focused membership and publishing organization. Solution: Enhanced merge/purge and d...

SFG helps partner increase response

In order to take advantage of SFG’s innovative database marketing solutions, SFG helped a partner convert their marketing database to SFG, which also provides the partner’s sub...

SFG's data hygiene services tested against third-party PCOA

In order to see if it made sense for SFG to partner with a well-respected third-party PCOA and deceased matching vendor, SFG tested their data hygiene services against a well-known and respected vendor's PCOA and dec...

SFG helps with list processing logistics

One of the challenges with direct mail campaigns is effectively communicating the scheduling and shipping logistics between the partner, list broker, and list processing vendor. Using its business intelligence sof...